LOGO + ANIMATION
betaken
OVERVIEW
Logo design and animation done for the consulting firm Beta Business Development.
ROLE
Ideation, Illustration, Animation
betakan
The name Betakan is derived from the 29th hexagram K'an in the Chinese study of I Ching. Also known as the Abyss, it is formed by the trigrams water over water.
k'an is interpreted as "a potentially dangerous time for your business and a calm head will be need to help resolve the issues."
that's where Betakan LLC comes in.
the ripple effect
As defined by the Dictionary,
a ripple effect is a series of things that happen as the result
of a particular action or event. Similarly, this is what Student Government aims to achieve.
Every new initiative completed
by Student Government should cause a ripple of change throughout campus.
I incorporated this idea into the branding by using rings rippling out from one center point. These rings became an asset to the brand. I use them on internal and external SG documents, as well as signage in the SG office.
