Brand Animations

MOTION DESIGN

OVERVIEW

Research two brands of your choice, one product based and
one media based. Create two five-second animations for each.

ROLE

Research, Style Frame, Storyboarding, Animation

potential brands

These are the various brands I researched and considered for the project. My final brands were my favorite artist, ODESZA and Jeni's Splendid Ice Cream.

brand 01: odesza

LOOK, TONE, FEEL

"The icosahedron represents all the different genres and styles we incorporate into our sound and bring together into a cohesive track/album. This is represented by these different pieces coming together to build an iconic shape."

- ODESZA

storyboards

identity 01

ODESZA

First Draft

ODESZA

identity 01

First Draft

Second Draft

identity 01

ODESZA

First Draft

ODESZA

identity 02

First Draft

Second Draft

brand 02: jeni's splendid ice creams

LOOK, TONE, FEEL

"In a rebrand from 2017, Jeni’s removed flavor description and increased the font of the ingredient list, encouraging consumers to read every ingredient. The simplicity of the redesign is intended to encourage folks to focus 100% on what’s inside: the ice cream."

- Brand New